A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Rana, Ravish
- Relationship of Demographic Factors of Consumers with Online Shopping in Delhi
Authors
1 Banarsidas Chandiwala Institute of Professional Studies, Sector-11, Dwarka, New Delhi – 110075, IN
2 Delhi School of Economics, University of Delhi, Delhi - 11007, IN
Source
ANVESHAK-International Journal of Management, Vol 8, No 1 (2019), Pagination: 105-120Abstract
Urban area of India has witnessed exponential growth of Internet in last decade. This growth has led to introduction of new business format such as online shopping and emergence of e-commerce organisation. The e-marketers need to identify factors which have significant relationship in attracting and retaining customers and which can be used to develop marketing strategies. This will help not only in retaining existing customers but also converting potential customers into active one. The objective of the present study was to understand the relationship of different demographic factors with online shopping. To understands this relationship a survey was conducted using the structured questionnaire. The primary data was obtained from 100 respondents who have been using the online shopping. The data was analysed using SPSS software. Correlation was used to find if there is any significant relationship of demographic factors with online. It has been found that gender and age does not have significant relationship whereas education, annual income and marital status of respondents has significant relationship with online shopping.
Keywords
Consumer Relationship, Demographic Factors, E-Commerce, Online Shopping.References
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- Customer Perception and Adoption of Digital Banking
Authors
1 Delhi School of Economics, University of Delhi, Delhi, -11007, IN
Source
Research Journal of Humanities and Social Sciences, Vol 10, No 2 (2019), Pagination: 397-401Abstract
The present study has focused on customer who uses digital banking. The objective of the study is to find the customer perception and adoption of the digital banking. The study also explored the consumer awareness, perceptions and willingness to engage in using a smart phone to replace the content of their physical wallets. Population for the research are the customers who use mobile apps as a major medium for doing banking transaction. Major findings of the research aredigital banking is getting popularity among the young lots such as students and employees. Further the study also explored which Digital banking gateway services are preferred by the consumers. The main influencing factors have been identified as time, convenience, security, loyalty/reward points and discount deals etc. Making payment through digital banking can be a great benefit to the users in terms of convenience, saving time and money. One of the prime obstacles is security issues, due to which the users gets anxious about his or her confidential information which may get disclosed. Therefore, the digital payment providers need to understand and meet or even exceed towards the users trust expectations. This includes not only addressing security and privacy concerns but also safeguarding the backup mechanism if the phone is lost or stolen. The study mainly focused on Security, Necessity, Time and satisfaction of the services used that affect the consumer’s perception toward digital payments.Keywords
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